WWD — Jerome LaMaar Talks Beyoncé, Alife New York, Theater Projects and ‘Challenging People to Stay Optimistic’

The ambidextrous creative got his start after Kimora Lee Simmons' assistant scouted him at the Art and Design High School in Midtown Manhattan.

There isn’t any one way to be a designer any more — just ask Jerome LaMaar.

Having spent the better part of the past year pitching in with Beyoncé’s Ivy Park line for Adidas, LaMaar is creative directing Alife New York’s upcoming streetwear, developing an interactive digital experience for the new Bronx Children’s Museum, mentoring students at the Savannah College of Art and Design, talking with Netflix about prospective projects and writing a book. In an interview Tuesday, the 34-year-old said, “I’m doing a lot. My life now is way above just the fashion industry. I want to continue to push the boundaries to say, ’Hey, I’m more than just a designer.’ I think more scientifically about how these dots are connecting to empower the culture in a new, creative way. I’m always pushing myself to do something totally different or the opposite. But [I] still want to remain true to myself, which is the roots of fashion, style, concept and culture.”