New York Times — Afrofuturism: The Next Generation

The shop’s owner, Jerome LaMaar, whose line, 5:31 Jérôme, has drawn high-visibility clients like Beyoncé and the model Hailey Baldwin, wore fur-rimmed virtual-reality goggles the other week while presiding at the opening of Africollision, an installation at 9J that eschewed the space-is-the-place hallmarks of old school Afrofuturism.