CFDA — Designer Spotlight: Jerome Lamaar Reflects, Reemerges, & Relaunches

Jerome LaMaar went from a Key Foods cashier to Baby Phat intern at 15. He’s from the South Bronx – the Soundview area to be exact and it’s been 20 years now that LaMaar, 35, has been in the industry. Success has been steady since his school days at Manhattan’s Art & Design High School, which he chose to attend based on school alumni like Marc Jacobs and Calvin Klein. Mookie, the nickname that his family gave him as a child, was fortunate and almost a unicorn as his flamboyancy was never challenged. “All the OGs in the hood protected me and made sure I was good, especially on those nights when I was coming back from the city late,” he said.